Creating and realising a vision and shared values requires identifying the real contribution that a company or organisation wants to make on its larger environment and using this process to develop a medium and long-term strategy.
- What goals do you want to achieve?
- What image do you want to convey?
- What are the basic steps that will shape your project?
- How will you know that your vision and strategy have succeeded?
- What kind of ethics code do you want to lay down and observe?
Memorability helps you formulate a shared vision of the future and create strategies and effective action plans to turn your vision into reality.